Implementation and Evaluation of the "Smoke-Free Month" Social Marketing Campaign
Chapter from the following book: Gallopel-Morvan, K., & Crié, D. Social Marketing and Nudges: How to Change Health Behaviors? Caen: Ems Management & Société; 2022. 402 p. In 2016, Santé publique France launched the social marketing campaign "Smoke-Free Month" and has repeated it every year since then. The first part of the chapter describes the theoretical foundations of this intervention. The second part describes its evaluation.
Author(s): Guignard Romain, Gallopel-Morvan Karine, Pasquereau Anne, Smadja Olivier, Davies Jennifer, David Félicie, Avenel-Roux Justine, Andler Raphaël, Quatremère Guillemette, Arwidson Pierre, Nguyen-Thanh Viêt
Publishing year: 2022
Pages: 121-130
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