"We must put an end to punitive and routine health assessments that do not contribute to improving public health," emphasizes Dr. François Baudier. The director of Urcam Franche-Comté calls for a "cultural revolution"—a collaborative approach in which everyone, from funders to stakeholders, stands to benefit. For the past ten years, the Franche-Comté region has been striving to work toward this goal when evaluating health education initiatives.