This campaign, now a November staple, encourages smokers to quit for 30 days and already has over 92,000 registrants and 3,777 partners. To provide participants with the best possible support, smoking cessation tools are available to them, particularly on the dedicated website and through the Tabac info service app.
For the 2023 edition, magician and comedian Éric Antoine will serve as the challenge’s ambassador through the M6 entertainment show La France A un Incroyable Talent.

Smoke-Free Month: A Mobilizing Challenge with Public Health Benefits

Smoke-Free Month, the national and local initiative to help people quit smoking, has attracted more than 92,000 registrants as of October 27 this year. Since 2016, more than 1.2 million people have taken up the challenge.

Data on registrations for the years 2016 to 2022 has been available since early October on Géodes.

Smoke-Free Month is a challenge that brings people together, but above all, it is a program that has proven its effectiveness. According to OECD models, the initiative is projected to reduce healthcare costs by an average of 94 million euros per year between 2023 and 2050 (at an annual cost of approximately 12 million euros). Thus, for every euro invested in Tobacco-Free Month, more than 7 euros are saved in healthcare costs due to smoking cessation.

By 2050, “Month Without Tobacco” would help prevent, in particular: 241,000 cases of lower respiratory tract infections, 44,000 cases of chronic obstructive pulmonary disease (COPD), and 28,000 cases of cancer.

Furthermore, it would boost employment and labor productivity, with an estimated value of 85 million euros per year.

One month to quit smoking and increase your chances of quitting for good!

With nearly 6 out of 10 daily smokers wanting to quit, Tobacco-Free Month is an opportunity to take on this challenge collectively, thanks to the support of various stakeholders (healthcare professionals, partners, local businesses, loved ones, etc.) who help participants stay motivated in their efforts to quit smoking. In fact, a tobacco-free month increases the chances of quitting smoking for good by five times.

Once again this year, grassroots initiatives are being rolled out to reach smokers where they are. Across the country, a Tobacco-Free Month booth will be set up for two days at high-traffic locations to provide useful information on quitting smoking.

A major media campaign to support the initiative

For this edition, in addition to the usual campaign (posters, TV, radio, and digital), “Mois sans tabac” is teaming up with the M6 Group as part of a partnership lasting the entire duration of the campaign. In conjunction with the channel’s flagship program, La France A un Incroyable Talent, host and magician Eric Antoine invites smokers to take part in the Smoke-Free Month challenge and discover tools to help them quit. Through a series of videos, Eric Antoine motivates, supports, and advises smokers with enthusiasm and kindness. All of the group’s channels are participating in the campaign through various media aired on TV (M6, W9, and 6ter), online, and on the radio (Fun Radio), with the involvement of host Marion Gagnot, who is also committed to the initiative.