Asthma causes 2,000 deaths per year in France, some of which could be prevented through more appropriate care and patient education. In Marseille, an innovative patient education program that incorporates psychological, social, and environmental factors is helping to change patients’ “beliefs” about their condition. Initial results show improved adherence (the percentage of compliant patients rose from 7% to 65%) and a reduction in hospitalizations (which fell from 74% to 7%).