Key Points

Exposure and Perception [Source: Post-campaign survey]

• 39% of respondents recognized the campaign [-1 point compared to the baseline], particularly young people who had felt sad, stressed, or anxious in the past 30 days (45% vs. 27% of those who had not, p<0.05)

• 94% found it useful [+1 point compared to the baseline]

• 41% felt it was relevant to them [-8 points compared to the baseline]

• 84% felt it provided new information [+31 points compared to the baseline]

Effects [Sources: Device usage data + Post-campaign survey]

• +67% daily visits to the Fil Santé Jeunes website

• +116% increase in messages received via the Fil Santé Jeunes chat

• +124% increase in chat messages handled by Fil Santé Jeunes

• More young people used the FSJ service (6.2% vs. 0.5%, p<0.05) and discussed their distress (54% vs. 42%, p<0.05) among those who recognized the campaign