Data released today reveal a persistent reality: despite an encouraging decline, tobacco remains responsible for 68,000 premature deaths in 2023, with marked regional disparities. This situation underscores the importance of strengthening collective action, from raising awareness among younger generations to supporting smokers throughout their journey to quit. Addressing social determinants, improving access to support tools, and promoting health-friendly environments are essential levers for sustainably reducing the impact of tobacco use. A public health priority for present and future generations