A must-attend event for tobacco prevention

In November 2025, Tobacco-Free Month will celebrate its 10th anniversary. A flagship event in the fight against tobacco use, Tobacco-Free Month is an integral part of the addiction prevention strategy implemented by Santé publique France, alongside estimates of usage levels based on large-scale surveys of the general population and remote support services (39 89, the Tabac Info Service app, and website). The campaign has repeatedly proven its effectiveness¹. Since its launch in 2016, more than 1.4 million online registrations have been recorded on the website, and it is estimated that twice as many people have attempted to quit smoking in connection with Tobacco-Free Month. This event is now firmly marked on smokers’ calendars: nearly 134,000 of them registered for the campaign in 2024.

A unifying concept for this 10th edition

For its tenth edition, Smoke-Free Month 2025 is launching a brand-new campaign with a unified, supportive message: “Participating in Smoke-Free Month increases your chances of becoming an ex-smoker.” The new campaign highlights the journey toward quitting. Though fraught with difficulties, it is also a source of pride for the ex-smoker. With this tone, the campaign invites smokers, regardless of their background, to take on the collective Tobacco-Free Month challenge, while also reminding them that after 30 days without tobacco, the chances of quitting increase fivefold.

The campaign highlights the resources available to support quitting, including the Tabac Info Service, the smoking cessation kit, and access to healthcare professionals, through messages broadcast across various channels (TV, radio, digital, billboards, etc.).

The campaign continues to emphasize:

• Mutual support and community: through challenges shared on social media (#MoisSansTabac), local support groups, and testimonials from former smokers.

• Accessibility: by tailoring messages to different audiences (youth, seniors, vulnerable populations) and strengthening digital tools for personalized support.

• Local engagement: with numerous local and national events throughout the campaign.

The powerful and diverse media campaign includes:

• TV spots and online videos (15 and 30 seconds) airing from October 1 to November 4, targeting 25- to 49-year-olds;

• Radio and digital audio spots (podcasts, web radio, streaming) airing from October 29 to November 30, targeting 25- to 59-year-olds;

• Posters in shopping malls, local stores, train stations, gas stations, pharmacies, and healthcare facilities;

• Social media posts (Facebook, Instagram, TikTok, Snapchat).

Special campaign with the M6 Group

For the third consecutive year, Tobacco-Free Month is continuing its partnership with the M6 Group and its flagship program, “France’s Got Talent.” Through several TV spots, host Eric Antoine will encourage smokers to participate in Mois sans tabac, discover smoking cessation tools, and seek help from a healthcare professional to overcome challenges during withdrawal.

An increasingly dynamic partnership platform

Every year, thousands of partners—institutions, associations, local governments, businesses, and healthcare professionals—promote the initiative throughout France. They are supported at the regional level by the ARS and the Tobacco-Free Month Ambassadors (PDF, 383.8 kB).
In 2025, Tobacco-Free Month will further strengthen the provision of tools for partners and the promotion of their initiatives to the general public, notably through a calendar of local initiatives.