The organization Addictions France is taking action to protect the public from alcohol advertising, particularly on social media, where the Évin Law is widely circumvented. It is currently rolling out a project that combines content monitoring and expert analysis to document these forms of advertising. It also seeks to engage in dialogue with influencers and platforms to have controversial content removed. If this dialogue fails, legal proceedings may be initiated, leading to convictions. This legal precedent serves as a tool for raising awareness among citizens and policymakers.