In France, national media campaigns aimed specifically at young people to prevent alcohol consumption are relatively rare. Two government agencies are working on this issue: La Sécurité routière focuses solely on reducing risks by preventing alcohol-related traffic accidents. Over the past decade, it has primarily focused on promoting the concept of "Sam," the designated driver. It has also produced several campaigns on drunk driving aimed at teenagers and young adults, including “Insoutenable” in 2010 and the short film “Le sourire du pompier” in 2014, which respectively rely on shocking imagery and the emotional impact of life after an accident. The National Institute for Prevention and Health Education (Inpes) notably produced the ad “Drinking Too Much. Too Extreme Sensations," which aired twice, in 2008 and 2011. The chosen focus was also on short-term risks: violence, drowning, unprotected/unwanted sex, and alcohol poisoning. These campaigns seek to warn of the dangers of alcohol consumption by condemning certain behaviors. [excerpt from the article]