Introduction: Children’s widespread exposure to advertisements for foods of low nutritional value, combined with rising obesity rates, has led to growing support for advertising regulations at the international level. However, lobbies representing the food industry, advertisers, and the media have blocked such regulations in many countries. In this context, support for regulation from civil society—particularly parents—is urgently needed. The objective of this study is to describe and analyze the factors associated with parents’ views on the impact of and bans on television food advertising targeting children. Method: An online survey was conducted in 2013 among 2,387 parents of children aged 3 to 17. The associations between parents’ views on food advertising and their sociodemographic characteristics were analyzed using multivariate logistic regressions. Results: The influence of food advertising on their children’s food preferences was perceived by 64.7% of parents; 68.8% reported being confronted, at least occasionally, with requests from their children to purchase foods or beverages seen on television; 43.5% reported being influenced by their children in their food purchases, and 73.7% were in favor of regulations that would ban advertising for beverages or foods that are too fatty, salty, or sugary during television programs aimed at children and adolescents. This latter opinion was positively associated with higher socioeconomic status and the perception of a significant influence of advertising on children’s food preferences. Conclusion: Parental support for policies regulating television food advertising aimed at children is particularly strong in France, especially when compared to the United States. This finding should influence policy decisions aimed at reducing the pressure of food marketing on young children. [author’s abstract]