Preferences and expectations of older adults regarding health and prevention information: results of a qualitative study among seniors and older adults with declining independence.
This article presents the results of an exploratory study conducted among approximately 100 people over the age of 55. The study aims to identify their expectations and needs regarding information on disease prevention and health promotion in order to develop a new communication strategy. It is therefore essential to distinguish between messages aimed at independent, active seniors and those aimed at more frail or dependent individuals.
Author(s): Bourdessol Hélène, Pin Stéphanie
Publishing year: 2009
Pages: 1-6
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