Nutri-Score: Changes in Awareness, Perception, and Impact on Reported Purchasing Behavior Between 2018 and 2019
In 2019, awareness of Nutri-Score continued to rise, reaching 81%. This increase is mainly due to the gradual appearance of the logo on packaging. Nutri-Score is spontaneously cited by 8% of individuals as a criterion they use to assess the nutritional quality of products (vs. 1% in May 2018, +7 points). 86% of French people correctly identify that Nutri-Score helps assess the nutritional quality of products. Consumer opinions, which were already very positive in 2018, remain stable in 2019. The vast majority of people who have heard of or seen the logo believe it provides quick information (92%), is easy to understand (90%), easy to spot on packaging (85%), and guides consumers in their purchases (86%). Three-quarters trust the information it provides, and about 7 in 10 believe it can help them make healthier choices regarding certain products. People are very positive about this measure, with 90% of French people indicating they support it and 87% believing that displaying the Nutri-Score on products should be mandatory. In 2019, one in two people who had heard of or seen the logo reported having purchased a product bearing the Nutri-Score, a figure that has risen sharply since May 2018 (+32 points).
Author(s): Ducrot Pauline, Nugier Angélique, Serry Anne-Juliette
Publishing year: 2019
Pages: 12 p.
Collection: Studies and Surveys
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