Santé publique France recommends banning advertising of food products of low nutritional value targeted at children and teenagers

Excessive consumption of sugary drinks and ultra-processed foods contributes to the development of obesity and is likely to cause metabolic disorders that increase the risk of future diseases (insulin resistance, type 2 diabetes, cardiovascular disease, cancer, etc.). Advertising these food products to children and adolescents encourages their consumption and thus runs counter to this critical public health issue. In June 2020, Santé publique France published a study on children’s and adolescents’ exposure to television and online advertising for fatty, sugary, and salty products, and issued recommendations to limit this exposure. A major finding, measured for the first time in France: the advertisements viewed on television by children and adolescents are predominantly for products of lower nutritional quality. Santé publique France recommends, in particular, banning advertising—for these products of low nutritional quality—during time slots when the largest number of minors are watching television.

Author(s): Escalon Hélène, Serry Anne-Juliette

Publishing year: 2020

Pages: 49-52

Health in Action, 2020, n° 453, p. 49-52

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