Key Points

The videos received a very positive response from young people, with a large majority feeling that the topic was relevant to them and motivated to adopt the behaviors promoted. This initiative also provided new information on ways to take care of one’s mental health. The results suggest increasing the target audience’s exposure to the videos and adjusting their length or format to optimize viewing on social media.

Media Results

• 14 million views in total, 59% of which were from young people under 24;

• 1.6 million views within the first 15 seconds.

Exposure and Perception

• 23% of respondents recognized at least one video from the campaign;

Among them:

• 95% found them useful;

• 94% felt the videos provided new information, and 93% felt they offered solutions to improve mental health or well-being;

• 83% felt personally affected;

• 97% reported being motivated by the videos to practice at least one of the five mental health-promoting behaviors featured in them.