Introduction. In France, advertising for alcoholic beverages is regulated by the Evin Law, but marketing for these products remains significant nonetheless. An assessment of advertising expenditure and French consumers’ exposure to such advertisements was conducted to evaluate the scale of the issue. Method. The gross advertising expenditure for alcoholic beverages was assessed by Kantar Media across radio, print media, billboards, and online display advertising from 2018 to 2020. Exposure on radio and in print media was measured by the Dentsu Aegis agency by cross-referencing advertising broadcast data with audience data (Médiamétrie, ACPM) among people aged 13 and older in metropolitan France. Results: Alcohol advertising spend was €345.4 million in 2018, €318.4 million in 2019, and €221.6 million in 2020, peaking in early summer and in December each year. In 2018, the average number of contacts per year (views/listens) with alcohol advertisements was 41 for 13- to 17-year-olds and 61 for 18- to 24-year-olds on the radio, and 86 for 15- to 17-year-olds and 96.5 for 18- to 34-year-olds in print media. Conclusion: These estimates indicate massive IPs on the part of alcohol producers and a high risk of exposure to alcohol advertising for younger people. This finding is all the more concerning given that these data are underestimated, as advertising on social media and the presence of alcohol brands in events and films are not taken into account in this study.