Santé publique France has received four awards for its campaign “In the Face of Intolerance, It’s Up to Us to Make a Difference”
Santé publique France has received four awards for its communication campaign “In the Face of Intolerance, It’s Up to Us to Make a Difference,” which aims to combat discrimination based on sexual orientation and gender identity and its impact on health. The campaign will be relaunched on May 17, 2022.
Sexuality
A website that provides answers to questions about sexuality, anatomy, sexual practices, pregnancy, STIs, and discrimination based on sexual orientation.
Discrimination has harmful and long-lasting effects on people’s physical and mental health, manifesting as psychological and identity-related issues, substance use, poor sexual health, difficulties communicating with healthcare professionals, and a reluctance to seek care. This is a major public health and equity issue, which is why Santé publique France has launched the campaign: “In the face of intolerance, it’s up to us to make a difference.”
Four awards for the campaign “In the Face of Intolerance, It’s Up to Us to Make a Difference”
The creative concept behind the campaign film is based on the song “Nous les amoureux,” a hymn to triumphant love. In 120 seconds, the film depicts society’s progress on the issue of diverse sexualities and celebrates the daily lives of LGBT+ people living in an accepting France (watch the video). At the end of the spot, a message invites viewers to visit the new website Questionsexualité.fr, which provides access to authoritative information on sexuality and addresses issues of discrimination.
The four awards won for the campaign:
Gold at the Grand Prix Stratégies de l’engagement
Gold at the TOP COM Grand Prix in the “Public Service Advertising” category
Silver at the 35th Grands Prix ComEnt
Bronze at the Epica Awards
This campaign will be rebroadcast this year on May 17, 2022, to mark the International Day Against Homophobia, Transphobia, and Biphobia, and will run through National Sexual Health Week, for which it serves as the 2022 theme.
Campaign Overview
This campaign, the first phase of the National Action Plan for Equal Rights and Against Anti-LGBT+ Hate and Discrimination (launched in October 2020), aims to reduce acts of discrimination and violence against LGBT people and to promote greater acceptance of sexual minorities within society.
Indeed, while outrage over discrimination may be emotionally stirring, it is no longer enough to change perceptions and behaviors. That is why, in May 2021, public authorities launched a broad campaign with a positive and inclusive approach. Its goal: to showcase the diversity of sexualities and gender identities and to promote their acceptance in order to garner greater support from all segments of the public.
Discrimination: A Public Health Issue
Today, despite progress in terms of rights and greater social acceptance, experiences of discrimination and violence based on sexual orientation or gender identity remain widespread. In 2019, 35% of LGBT people experienced at least one form of discrimination during their lifetime due to their sexual orientation or gender identity. This discrimination and violence affect the overall health (both physical and mental) of those who experience it.
Santé publique France has compiled an overview of the health impacts of this discrimination based on a literature review and a special issue of the BEH, and the findings are clear. The consequences are numerous, including psychological and identity-related disorders, substance use, compromised sexual health, difficulties communicating with healthcare professionals, and avoidance of care.
Everything you need to know about the campaign
presse
New campaign against discrimination and violence faced by LGBT+ people: “In the face of intolerance, it’s up to us to make a difference”
Sexual health
thematic dossier
Santé publique France focuses in particular on four areas of sexual health: sexually transmitted infections, including HIV; contraception; combating discrimination; and violence.
