Adapting a social marketing campaign to a pandemic: Tobacco-Free Month in the Time of COVID-19
Smoke-Free Month is a social marketing campaign designed to encourage smokers to quit for 30 days in November and to use smoking cessation tools. This report describes the adjustments that were necessary to maintain the campaign during the COVID-19 pandemic despite constraints related to social distancing and bans on gatherings, and reviews the results of the 2020 and 2021 editions.
7th International Health Marketing Day, Paris, 29 juin 2022
Author(s): Avenel Justine, David Félicie, Pasquereau Anne, Guignard Romain, Davies Jennifer, Smadja Olivier, Nguyen Thanh Viêt
Publishing year: 2022
Pages: 12 p.
Format/Duration: slideshow
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