Combating the stigmatization of people with mental health conditions is a key focus of public policy in the field of mental health. Internationally, numerous destigmatization programs aimed at the general public have been developed in recent years (including both broad-based and more targeted communication campaigns). However, few evaluative studies have been conducted in this area. The few studies on communication campaigns have failed to demonstrate significant effects. General and one-off campaigns are widely questioned, and a number of problems arise as early as the strategic planning stage of these initiatives: lack of an operational definition of stigma, ambiguous boundaries between stigmatizing prejudices and established facts, vague and imprecise program objectives, ambivalent motivations among those leading the initiatives, failure to assess the actual weight and consequences of stigma in the lived experiences of people with mental health conditions... Finally, the fact that anti-stigma initiatives fall within the realm of rehabilitation is also noted.[author’s summary]